We were commissioned by BP to create an interactive campaign website for their Legends Collection which was launched on 7 May. With the aim of raising funds for the British Olympic Association and British Paralympic Association, medallions of twelve legendary Olympic and Paralympic sporting athletes including Steve Redgrave, Denise Lewis and Tanni Grey-Thompson produced by the Royal Mint will be available to buy at BP forecourts in the weeks leading up to the London 2012 Olympics which start on 27 July.
Read more on: BP Legends Collection