Babcock
The Brief
Babcock needed a fresh, contemporary and targeted website, which clearly reflects the company's heritage, size and brand strengths, whilst positioning Babcock as a market leading and dynamic organisation, trusted to deliver every time. The new site needed to be in line with the new look and feel of Babcock which is image led. The website package needed to inspire, compete against its peers and translate the size and complexity of the organisation allowing them to uphold their reputation as a market leader.
Our Solution
We set about the task of overhauling the Babcock website from top to bottom. Working consultatively, we established a clear online creative direction and reshaped the way Babcock markets its capabilities.The site communicated a consistent brand to numerous audiences, demonstrating Babcock's scale and magnitude at the same time. User centred design is at the heart of this project, achieved with the help of rich, interactive media, adaptive interfaces and modern functionality to present Babcock in a professional and exciting way.
Not only does the site look fantastic but it comes with all the bespoke CMS functionality we excel in. Babcock wanted to allow all the divisional departments to have complete control over the content for their respective pages. We set up an intuitive user group system in the CMS which allowed Babcock to easily add or remove an unlimited amount of users and also set each individuals editing and publishing rights.
The Result
Babcock's online brand equity was elevated to be one of the best in their field, and we're really pleased that Babcock now have a site which reflects their position in the market. The CMS has worked faultlessly and has easily been able to cope with the myriad of changes and expansion to the site since launch.
Enough of us eulogising about it, take a look at the results for yourself to see the site in all its glory.
Visit: babcock.co.uk
For more information contact: Mark Benjamin