Science + fun = brilliant
For Red Bull this was about more than just watching a guy fall out of space. They wanted to redefine their brand as a serious engineering force, always pushing the boundaries of possibility. The digital experience had to be fun, but it also had to represent the incredible amount of mental and physical effort that went into Stratos.
We mixed interviews, videos and blog posts with a quick game that gave visitors the chance to predict Felix's eventual landing site, for the chance to win a £12,000 mission watch.
Getting it right first time
Felix wasn't about to go up again if the site crashed mid-jump, so we had to have absolute confidence that everything would work without a hitch, no matter how much traffic got thrown at it. Our tech team worked tirelessly to make sure the solution was absolutely bulletproof, implementing some heavy duty testing and collaborating closely with Red Bull and their other agencies to make sure everything worked perfectly.
The online event of the decade
In the end Stratos attracted even more attention than we predicted. The site had 22 million visitors on jump day, and 8 million people simultaneously watched the livestream of the jump on YouTube, making it the biggest livestream ever. There were 3.1 million tweets about Stratos on the day of the jump and it accounted for more than half of all the trending topics on Twitter.
It doesn't get bigger than that.